Publisher : Springer -
Islamic Marketing. Understanding the Socio-Economic, Cultural, and Politico-Legal Environment
A reference work by Cédomir Nestorovic (Springer, Management for Professionals series, 2016, 247 pp.), Islamic Marketing analyses the marketing environment in an Islamic context. Starting from the great diversity of the Muslim world (economic development, customs, political and legal systems), the author shows how companies must analyse this environment before addressing Islamic markets. The book builds on his pioneering Marketing in an Islamic Environment (2007).
Ouvrage de référence de Cédomir Nestorovic (Springer, coll. Management for Professionals, 2016, 247 p.), Islamic Marketing analyse l’environnement du marketing en contexte islamique. Partant de l’extrême diversité du monde musulman (développement économique, coutumes, systèmes politiques et juridiques), l’auteur montre comment les entreprises doivent analyser cet environnement avant d’aborder les marchés islamiques. L’ouvrage prolonge son livre pionnier Marketing in an Islamic Environment (2007).
الكتاب المرجعي لـتشيدومير نيستوروفيتش (Springer، سلسلة Management for Professionals، 2016، 247 صفحة). يحلّل Islamic Marketing بيئة التسويق في السياق الإسلامي: انطلاقًا من التنوّع الكبير للعالم الإسلامي (التنمية الاقتصادية والعادات والنظم السياسية والقانونية)، يبيّن المؤلّف كيف ينبغي للشركات أن تحلّل هذه البيئة قبل التوجّه إلى الأسواق الإسلامية. ويُكمل الكتاب مؤلَّفه الرائد Marketing in an Islamic Environment (2007).
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Perspectives and Opportunities of Islamic Finance
Original title : «Perspectives et opportunités de la finance islamique» Speaker : Prof. Cédomir Nestorovic Moderator : Laurent Basanese, S.J. Islam-Cristianesimo Forum 2017-2018, Event i...
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Halal and its diffusion in European societies
Original title : "Le Ḥalāl et sa diffusion dans les sociétés européennes" Speaker: Prof. Cédomir Nestorovic Moderator: P. Laurent Basanese, S.J. Pontificia Universita Gregoriana, December ...
publication
Islamic Marketing. Understanding the Socio-Economic, Cultural, and Politico-Legal Environment
A reference work by Cédomir Nestorovic (Springer, Management for Professionals series, 2016, 247 pp.), Islamic Marketing analyses the marketing environment in an Islamic context. Starting from the ...
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